Qualities Of The Sales Professionals That B2B Recruitment Service Providers Focus On

Those who are not into the sales profession must be wondering if the sales and marketing in B2B are not the same as that of B2C. Though the concept looks the same, there are many differences between the two types of sales. And these differences impact the selling activity of a business.


That’s the reason many B2B recruitment services providers are reaching out to the businesses to help them improve their sales by hiring the right talent. They know the differences between B2C and B2B sales and are aware of the qualities the B2B sales professionals need to have.

However, before proceeding with the qualities and talent the B2B sales professionals must have, let’s tell you about the main differences in B2B and B2C sales.
  • In B2C, every transaction involves a single buyer, while in B2B, each transaction involves multiple buyers and stakeholders.
  • B2C purchases are made using buyer’s money while the B2B purchases are made using company’s money.
  • B2C sales have a shorter sales cycle while the sales cycles in B2B sales can extend over months and years.
  • The purchase decisions in B2C sales are emotionally driven but similar decisions in B2B sales involve proof of ROI and the competitions managed by the procurement department. 
  • The main force behind driving more sales in B2C is digital marketing and online commerce, while the main force for bringing more sales in B2B is partnerships and referrals.
The sales professionals in both B2B and B2C marketing/sales need to be confident, persistent and influencing. However, there are some other skills recommended by the providers of B2B recruitment services which every B2B sales professional needs to have. These are:
  • A complex set of marketing, sales and communication skills which include case analysis, presenting services/products and negotiations.
  • Extensive knowledge about the product and the domain. 
  • Talent to develop strong relationships with the customers, stakeholders and the influencers. 
  • Effective dealing of transactions having a large value.
  • Last but not least, abilities to manage opportunities over a long period of time.
As all these qualities are essential to driving a business towards success, you must consider hiring B2B recruitment services for hiring marketing and sales professionals. You can consult https://www.recruitmentrepublic.co.uk anytime for seeking recruitment services and clearing your queries.

Comments

  1. Allen Jhon10 February 2022 at 03:14

    Very Nice Blog! I really appreciate your efforts in writing such a helpful blog and sharing it with us. Recruitment is the most important procedure and is linked to a company's success. IT recruitment company offers many benefits. This is especially useful when you have any urgent requirements.

    ReplyDelete

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