Recruitment Republic

Those who are not into the sales profession must be wondering if the sales and marketing in B2B are not the same as that of B2C. Though the concept looks the same, there are many differences between the two types of sales. And these differences impact the selling activity of a business. That’s the reason many B2B recruitment services providers are reaching out to the businesses to help them improve their sales by hiring the right talent. They know the differences between B2C and B2B sales and are aware of the qualities the B2B sales professionals need to have. However, before proceeding with the qualities and talent the B2B sales professionals must have, let’s tell you about the main differences in B2B and B2C sales. In B2C, every transaction involves a single buyer, while in B2B, each transaction involves multiple buyers and stakeholders. B2C purchases are made using buyer’s money while the B2B purchases are made using company’s money. B2C sales have a shorter sales...